Behind the scenes photography on the Cassons Christmas Video Shoot 2013 by Shooters Media

When people ask me to take a photograph it is usually clear the angle they wish me to take, but this job provided an interesting one. I had to become a voyeur…

Make-up being applied on set at the Cassons Christmas Video Shoot 2013 by Shooters Media

I was asked to take the pictures ‘behind the scenes’ and capture the fun of the Christmas 2013 Video shoot for Cassons as if I was a fly on the wall!

The meeting room became the video set for the Cassons Christmas Video Shoot 2013 by Shooters Media

These images were used throughout the week prior to the release of the video as a teaser to their followers across social media platforms such as LinkedIn and Twitter – a sort of what is coming next.

The board room became the make-up room for the ladies for the Cassons Christmas Video Shoot 2013 by Shooters Media

Photography such as this, provides many challenges especially when you are with working with and alongside a video crew (they are great guys at Shooters Media I may add) and the spontaneity that presents itself on a parody project such as this.

Dressing up props were used on the Cassons Christmas Video Shoot 2013 by Shooters Media

I feel this is where my reportage style of photography comes into play. It is where I thrive by documenting what’s going on around whilst finding the unusual angles to tell the story in an interesting way.

Green screen technology was used in the production of  the Cassons Christmas Video Shoot 2013 by Shooters Media

You can check out the video here on Cassons YouTube channel. They are a forward thinking company and understand the need to use social platforms to communicate with their clients while also attracting new ones.

Behind the scenes photography on the Cassons Christmas Video Shoot 2013 by Shooters Media

Kit: Nikon D700 with Nikon 24-70mm F/2.8 and Nikon 70-200mm F/2.8